Browsing: soft power

U.S. campuses shuttered Confucius Institutes amid spying fears, but Beijing’s educational influence may be rebounding through rebranded programs and private partnerships, FDD researchers warn

As global rivals leverage sports to build influence, U.S. efforts remain fragmented. A coherent sports diplomacy strategy could boost soft power, mend alliances and reach new generations.

Washington is ramping up sports diplomacy as a tool of soft power, hoping major events, athlete exchanges and global partnerships can repair its image and counter rising rivals.