As Washington businesses gear up for the 2026 World Cup, optimism over tourism clashes with uncertainty. Some owners question how many fans will actually arrive and spend locally.
Promised as a windfall, the 2026 World Cup is forcing North American cities to confront a harsher reality: hotel overbuilding, fragile tourism forecasts and shrinking profit margins.
Idaho joins Washington, Maine, Vermont and California in reporting steep tourism losses tied to sports travel, as Canadians cut trips to the U.S., a new Travel And Tour World report reveals.
Georgia joins Texas, California, Pennsylvania and Washington in upgrading venues and issuing new fan travel rules, aiming to boost sports tourism ahead of the FIFA World Cup 2026.