As Seattle hosts 2026 World Cup matches, hotels, bars, and tourism services report revenue spikes, while some retailers and small firms see little benefit, exposing uneven economic gains.
Promised as a windfall, the 2026 World Cup is forcing North American cities to confront a harsher reality: hotel overbuilding, fragile tourism forecasts and shrinking profit margins.
Washington is poised to outpace California, Louisiana, Massachusetts, Texas, Florida and other states in US inbound tourism, with major events this month set to drive higher arrivals, spending and revenue.